Innovative Brands is a consumer product company formed to acquire, reposition and grow solid consumer brands that no longer fit the strategic direction of larger corporations and rebuild them into long-term, sustainable assets.
Our first acquisition took place on July 6th, when we acquired the North American assets of Pert Plus® from the Procter and Gamble Company. On September 26th, we proudly announced the acquisition of Sure antiperspirants and deodorants from the Procter and Gamble Company.
First introduced to the US market in the 1980s, Pert Plus® has a strong heritage and continues to have a loyal following. Our goal is to generate renewed interest for what is a solid and familiar consumer brand. The outstanding product performance and convenience of Pert Plus® appeals to all family usage, a factor that bodes well in a market where men and women are paying increasing attention to personal grooming.
Sure® was introduced to the US market in 1973, and is the #1 unscented brand in the category, has a significant amount of brand equity and is a well recognized consumer brand. It is a brand that appeals to both the male and female segments of the market because of its quality performance attributes and simple fragrances. In the 1980s, the brand ran one of the most memorable advertising campaigns with the slogan, “Raise your hand! Raise your hand if you’re Sure.” The brand still provides the same level of confidence to users that it did when the campaign was first introduced.
We invite you to stop back and visit this site to learn more about our brands and other opportunities with our company. If you have questions or need more information, please contact us at firstname.lastname@example.org.